Stay in the game; learn everything you can about content marketing


Someone recently hit me up on Twitter and asked, “Do you have any tips for getting into content marketing? I work at a digital marketing corporation on the tech side, (and) would like to flop to creative.”

My no hesitation response was, “Get educated.”

Content has been touted as “king” for years, but more so in the last few as the search engines have impressed upon us the importance of it if we want our websites to see the light of day.

As a result, search engine optimization has taken a back seat (though it’s still very much along for the ride), and “content marketing” has become the newest buzzword in the world of SEO and digital marketing.

Everybody’s doing it. Web development and design agencies are getting into it, SEO agencies are morphing their model to incorporate content marketing, and marketing departments are allotting resources to the matter.

Today’s SEOs, digital marketers, web developers, and UX designers need to have an understanding of content marketing. Likewise, business owners and CEOs should get on board, as well, if they expect their organizations to compete.

Here are several of my favorite resources for learning how to set up a content marketing program, produce good, relevant and regular content, and maintain your strategy with consistency:


Epic Content Marketing by Joe Pulizzi

Named one of the 5 must read business books by Fortune Magazine, my personal favorite on the subject of content marketing, and perhaps the most comprehensive, is Joe Pulizzi’s Epic Content Marketing. In his book, Pulizzi shares terrific case studies, explains the importance of content marketing in today’s digital space, and gives you all the tools you need to start creating and disseminating content that leads directly to greater profits and growth.


Everybody Writes by Ann Handly

Ann Handly’s Everybody Writes offers detailed advice for just about every aspect of writing, but the two themes to which she frequently returns are the need for brevity and clarity – the keys to writing for today’s primarily online readers.


The Language of Content Strategy by Scott Abel and Anne Rahel Bailie

With refreshing clarity and conciseness, Scott Abel and Anne Rahel Bailie deliver The Language of Content Strategy. This well crafted book takes content marketers deep into the field of content strategy. It introduces the vocabulary and resources needed to implement an efficient and sustainable content strategy program.


Blogs, webinars, and courses on content marketing


Content Marketing Institute

While the site is full of practical, how-to guidance, you’ll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward. With tons of free educational materials, Content Marketing Institute also offers a paid online training and certification course.



Contently is a powerful software that lets marketers orchestrate content creation, approval, distribution, and measurement, but they also have a wonderfully useful, informative, and relevant blog that content marketers will find inspiring and educational. I personally subscribe to, and regularly read, Contently’s free eBooks, guides, and blog. is more about the art of content curating than content creation, but they have a terrific email subscription based newsletter and a blog that is extremely helpful. I highly recommend them for learning about ways to ease your content creation burden.



Content marketing is more than just editorial content; it includes graphics, video and audio, as well. Canva is a tool for creating graphics that can be incorporated into your blog posts and articles, as well ever more popular infographics. They also have a great learning platform with how to videos and a blog at



As the efficacy of outbound marketing continues to wane, more and more businesses are turning to content marketing as a viable, and ultimately more affordable, alternative. As such, it is crucial that they learn and incorporate strategies that will help them stay on top of the content marketing approach.